Start-UP 360 animation successful teaser release

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Every year, Slush Pitching Competition partners with Channel NewsAsia in presenting the 30 best seed-stage companies of Slush Singapore. The competition gives its participants the chance to turn their business ideas into reality, culminating in a grand finale that grants seed funding to the best ideas. The event is widely broadcasted by CNA.

At the end, four remaining startups make a final pitch to convince judges that they are worth investing in. This year's finale, Start-UP 4th Season, garnered a lot of attention for its innovative sneak preview: a 360-degree animation! In just a few days, the uploaded teaser generated close to 100,000 views on Facebook.

Always on the lookout for innovation, the VOSTOK VR crew suggested this new experience. They captured the finale speeches with 360-degree cameras, and then blended the high-definition video with animated infographics, pictures, text, characters, and more.

Animated 360 video has a great way of resonating with people. In this case, it also became a great way to hold everyone’s rapt attention during what was, for the most part, a motionless video.

A copy of a full length 360 animated video was presented to every finalist – a highly useful tool, considering these innovators will continue raising business funds, and need a cunning way to represent newly conceived of business ideas – before there is anything tangible to show.