MIXED REALITY

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 Mixed Reality (MR) is a new term that saw a rise in popularity with the launch of Microsoft Hololens’ first prototype in 2016.

The approaches to MR vary in two distinct ways: a person can either be inserted into a virtual world, or they can have virtual elements incorporated in their perception.

Incorporating virtual elements into a person’s perception requires the use of specialized headsets, like Hololens and Magic Leap. This takes the basic principles of AR simulations and advances them beyond mobile devices. The special state-of-the-art headsets include additional sensors and processing power. The device enables gesture-controlled interactions with the environment and control points of the AR graphics attached virtually to the surrounding physical space.

To insert the person into a virtual world can require green screen space and extra development in unity so the camera can “cut off” the real environment and replace in with a virtual model. It can provide a great activation and social mirror for guests who are not involved in the MR experience as it is viewable external to the user. Video can even be recorded and shared on social media after the event. One example of this style of MR is Vostok VR’s virtual tour of the Mediacorp Campus.

Although the potential is great, the high costs of MR headsets can limit the number of brands willing to invest in this technology. However, Vostok VR customers looking for training, education and serious gaming applications may find it viable as one set of equipment can be shared among a team.

If you’d like to explore MR, let us know and we can help you evaluate if this is the right strategy for you. With over 100 customers in Singapore and across Asia, we have the depth of experience to help you choose the right tool – whether it is VR, AR or MR.

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