VOSTOK VR BECOMES FIRST TO INTEGRATE VIRTUAL REALITY INTO SINGAPORE TV SHOW
Channel NewsAsia’s hit program StartUP was looking for a way to enhance finalist sales pitches. Our team took their concept of 360 degree video to the next level by redeveloping it into a fully interactive virtual reality (VR) experience.
Every year, Slush Pitching Competition partners with Channel NewsAsia (CNA) is presenting the 30 best seed-stage companies of Slush Singapore. The competition gives its participants the chance to turn their business ideas into reality, culminating in a grand finale that grants seed funding to the best ideas. The winner of the grand finale is chosen based on a final pitch to convince judges that they are worth investing in. The event is widely broadcasted by CNA.
The VOSTOK VR crew suggested a new experience to hold everyone’s rapt attention during what was essentially a motionless video. We captured the final speeches with 360-degree cameras, and blended the high-definition video with animated infographics, pictures, text, characters, and more. Overall, more than 100x VR elements were integrated into 4 experiences.
This was the first time ever a Singapore TV programme used VR for their 2D show.
This year's finale of Start-UP 4th Season garnered a lot of attention for its innovative sneak preview of the 360-degree animation. The uploaded teaser generated over 100,000 views on Facebook in just three days. It was the most viewed 360 video launched by Mediacorp in 2016.
Finalists received a copy of their full length 360 animated video. This is a highly useful tool as the participants will need a cunning way to represent newly conceived business ideas before having a tangible product or service.VOSTOK VR was thrilled to collaborate with CNA on new VR innovations while supporting StartUPs AEvice Health, Parcel Perfom, Covetella and Simgo through innovative business launching tools.